Conducting a trademark availability search and opinion before applying for registration of a mark, or even before using the mark, can avoid costly litigation or rebranding. KramerAmado provides counseling to business owners and brand managers on both the availability and the registrability of trademarks. Their availability and registrability opinions range from preliminary reviews of federal registrations and applications to in-depth searches of federal, state, common law, litigation, Internet, and business registry databases. They can provide a basic availability and registrability opinion within twenty-four (24) hours of receiving a request. The opinions also evaluate the strength of registered and pending marks that may present issues of infringement and evaluate options for alternative branding strategies.